Big Blue Bus and Lyft Partner to Create a More Livable Santa Monica
September 12, 2018
by Robert McCall
This article originally appeared in the September edition of Seascape. Photo courtesy of Lyft.
Big Blue Bus and Lyft are working together on innovative first- and last-mile, late-night, and on-demand paratransit solutions, to expand mobility options for Santa Monica residents and visitors.
MOBILITY ON DEMAND
WISE & Healthy Aging and Big Blue Bus have partnered with Lyft to provide MODE (Mobility On-Demand Every Day), a curb-to-curb, on-demand transportation program for seniors (age 60+) and individuals with disabilities (age 18+) living in Santa Monica. Members can use Lyft to travel anywhere in Santa Monica and to select medical and shopping destinations outside the City limits, for just $0.50 per ride!
For more information, visit bigbluebus.com/mode.
BLUE AT NIGHT
Big Blue Bus and Lyft have also partnered to offer Blue at Night, a late-night, weekend service that provides on-demand rides to/from all three Santa Monica Expo stations (26th Street/Bergamot, 17th Street/SMC, Downtown Santa Monica) for $3 every Friday and Saturday, from 8 p.m. to 3 a.m. To request a ride during service hours, open the Lyft app and enter promo code SAMOBLUE3, then select an eligible pickup and destination location within the designated Santa Monica service area.
For more details about Blue at Night, visit bigbluebus.com/ blueatnight.
TRANSIT INTEGRATION WITH LYFT
In June 2018, Lyft announced an overhaul of its rideshare app, which included direct integration with public transit services. Lyft selected Big Blue Bus as one of the first two partners to be fully integrated into the app. This partnership introduces bus service as a mobility option to many new potential customers. It also reflects a new approach as Big Blue Bus and Lyft work together to support local transportation needs, including providing late-night service and filling first-mile and last-mile gaps.
Read more at blog.lyft.com.
The new and exciting mobility projects demonstrate how public-private partnerships can help provide greater options to get around, and encourage more shared rides in our community.