Welcome Jackie, Santa Monica's new Farmers Market Manager
February 12, 2019
by Rufiena Jones
Join us in welcoming Jackie Rivera-Krouse, the City of Santa Monica's new Farmers Market Manager. Jackie came on board on January 22, following the retirement of long-time Manager, Laura Avery.
A native and third generation Angeleno, Jackie is a lifelong fan of local farmers’ markets and has over a decade of experience working with numerous California certified farmers’ markets in Los Angeles County, both big (over 150 vendors) and small (10 or fewer vendors). In 2005, she began working at Sustainable Economic Enterprises of Los Angeles, and she held various positions from Market Manager, to Grant Writer, to Social Media specialist; most recently, she served as the Program Director with a focus on nutrition access and assistance programs at the non-profit’s six farmers’ markets.
Jackie has worked closely with the Los Angeles Food Policy Council (Farmers For All Working Group), California Alliance of Farmers’ Markets, California Market Match Consortium, CDFA Specialty Crop Block Grant Technical Review Committee, and the California Small Farm Conference. Her work has spanned from farmers’ market manager education to farmers market policy and nutrition advocacy. Her work’s main thread has been to support local family farms, as well as to inclusively connect communities to the good food and uplifting activity that a farmers’ market provides.
Look for Jackie at one of our four weekly farmers markets across the City - we run them year-round, rain or shine.