Where to shop in Santa Monica this Small Business Saturday

November 21, 2023 8:59 AM
by Jennifer Taylor

This Saturday, Nov. 25, is Small Business Saturday, a day to celebrate and support our small businesses and Buy Local!

Supporting small local businesses ensures that your sales tax dollars are reinvested right here in Santa Monica, supporting our schools, parks and vital community services. It also reduces your carbon footprint, creates and keeps local jobs, and helps to keep our city unique.

And it’s fun! Learn more about the benefits of buying local here.

In celebration of Small Business Saturday, the Montana Avenue Merchants Association has partnered with the Buy Local Santa Monica Committee to host their annual Shop Small “Orange Balloon” Sale. This sidewalk sale takes place on Friday, Nov. 24, and Saturday, Nov. 25, at participating businesses on Montana Avenue. Support local small businesses while also snagging some great deals and unique gifts for your loved ones – and maybe a treat for yourself! 

Here are some highlights:

And the savings don’t stop on Montana. Many of Santa Monica’s local businesses throughout the city are part of the American Express Shop Small campaign, including Swish Studios on the 3rd Street Promenade, Sand ‘n Surf on Broadway, Bob’s Market on Ocean Park Boulevard, Sunny Blue on Main Street, Lunetta on Pico and Santa Monica Brew Works on Colorado Avenue.

Keep an eye out for the citywide Buy Local Santa Monica Holiday Gift Guide, coming soon, with a focus this year on sustainable gifts. 

Happy holidays! Thanks for buying local in support of our businesses and our community – it makes a difference!

Is your favorite local spot missing from this list? Let us know how you buy local! Tag @BuyLocalSM on Facebook or Instagram.

Authored By

Jennifer Taylor
Economic Development Manager


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