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Join the City of Santa Monica and Take the Friendly Road June 3, 2019 11:30 AM SANTA MONICA, Calif. – The City of Santa Monica recently launched Take the Friendly Road, an initiative focused on connecting the community to educational resources and infrastructure projects that improve street safety
Take the Friendly Road: Santa Monica’s Education Effort To End Traffic Fatalities April 29, 2019 10:58 AM by Jason Kligier Southern California is infamous for its reliance on cars as a means of transportation, but the stereotype doesn’t necessarily hold water. In fact, Santa Monicans walk to work
boulevards — is one of those streets. That’s why, when it comes to increasing road safety, Wilshire is a top priority of our city’s Take the Friendly Road Traffic Safety Campaign. What’s the Take the Friendly Road Campaign? It’s a city initiative aimed at reducing the number of traffic-related
the Friendly Road.” In partnership with local schools and the City’s Safe Routes to Schools program, the lawn signs are a practical tool to encourage all road users to model safe travel behaviors including looking out for one another and driving at neighborhood-appropriate speeds. Santa Monica
, the City launched a campaign called Take the Friendly Road to raise awareness and engage the community about transportation safety. In 2018, there were 360 vehicle-vehicle collisions in Santa Monica. This is a significant reduction from the 424 collisions in 2015. The 2020 target is a downward trend