GoSaMo Center

The GoSaMo Center offers integrated transportation services for Big Blue Bus and parking operations. Here's a breakdown of GoSaMo Center services by area with counter hours:

 Big Blue Bus

Monday – Thursday, 8:30 a.m. – 4:30 p.m.
Alternate Friday’s, 12 p.m. – 4 p.m.

Pass Sales

  • Sell and load TAP cards with Stored Value or period passes for Regular, Youth, and Senior/Disabled/Medicare customers

Customer Service

  • Assist customers with travel planning, feedback, and/or inquiries
  • Provide public information, including Little Blue Book Transit Guide, System Maps, and other program brochures

Reduced Fares

  • Accept and submit applications for the LIFE Program and Reduced-Fare Senior TAP card on behalf of customers
  • Redeem free rides or transit pass subsidies available to LIFE (Low Income Fare is Easy) Program participants

Mobility On-Demand Every Day (MODE) Program

  • Customer service, including fare pre-payment

Lost and Found

  • Inquire and/or claim lost items on Big Blue Bus or MODE wheelchair vans 

Parking Operations

Monday – Thursday, 8:30 a.m. – 11:30 p.m. | 1 p.m. – 4 p.m.

  • Residential Parking Permits
  • Beach Parking Permits
  • Parking Citation Payments

Validation Sales (offered at SP+ counter)

Monday – Thursday, 8:30 a.m. – 11:30 p.m. | 1 p.m. – 3 p.m.

  • Reduced Employee Parking Validations for Downtown and Santa Monica Place Employees
  • Reduced Farmer’s Market Parking Validations for Vendors and Employees
  • Non-discounted Parking Validations upon request 

Monthly Parking (offered at SP+ counter)

Monday – Thursday, 8:30 a.m. – 11:30 p.m. | 1 p.m. – 3 p.m.

  • Create new Monthly Keycard accounts
  • Process Monthly Keycard replacements
  • Collect and process Promise-To-Pay (PTP) Payments
      • PTPs are issued to customers who do not have a form of payment at all, cash or credit, upon exit

  • Process Monthly Payments (on an as-needed basis)
  • Accessible Parking
  • Cash Accepted
  • Credit Accepted

1444 4th St
Santa Monica, CA 90401