SaMo Pride returns with Pride on the Promenade and Sounds of Santa Monica

May 24, 2024 1:47 PM

This press release was originally issued by The ACE Agency in collaboration with Santa Monica Place, Downtown Santa Monica, Inc., Santa Monica Pier, the city of Santa Monica and Santa Monica Travel and Tourism.

SANTA MONICA, Calif. (May 24, 2024) – The month-long SaMo Pride celebration returns this June with interactive activities and experiences that honor and celebrate the LGBTQ+ community and promote inclusivity and acceptance in Santa Monica. SaMo Pride is a citywide partnership between Santa Monica Place, Downtown Santa Monica, Inc. (DTSM, Inc.) and Santa Monica Pier, in collaboration with the city of Santa Monica and Santa Monica Travel and Tourism.

Hosted by DTSM, Inc., Pride on the Promenade returns Saturday, June 22, from 2 to 8 p.m. This lively block party transforms Third Street Promenade into a colorful celebration featuring musical performances curated by OUTLOUD, giveaways, games and a retail pop-up marketplace showcasing local LGBTQ+ businesses, creating an inclusive space for all ages to come together and celebrate diversity. Plus, local service providers and community groups will be present along the Promenade, offering support and resources for the LGBTQ+ community. For talent submissions, to apply to become a vendor and to learn more about Pride on the Promenade, please visit For sponsorship inquiries, please reach out to DTSM, Inc. Director of Marketing & Partnerships Ariana Gomez at This year's event is sponsored by LA County Supervisor, 3rd District, Lindsey Horvath.

Adding to the festivities, on the same day from noon to 6 p.m. Santa Monica Place presents the inaugural Sounds of Santa Monica: Pride Edition as an extension of the brand-new Sounds of Santa Monica live music series. Families will groove to the beats of live musical entertainment by LGBTQ+ performers in Center Plaza under Lanterns of Love, an overhead colorful lantern installation. Vibrant overhead lights will also span from Third Street Promenade to Santa Monica Place, illuminating the festive atmosphere. Also on Saturday, the Santa Monica Place Kid Zone offers kid-friendly Pride programming and activities, creating an educational and entertaining space for children to play and learn about inclusivity and acceptance. For more information about Sounds of Santa Monica: Pride Edition, visit

At Santa Monica Pier, the community is invited to participate in Fierce Fables: Drag Queen Pride Family-Edition on June 15 from 10 a.m. to 1 p.m. in the Merry-Go-Round Building. Hosted in partnership with The Crow Comedy Club, this event welcomes all family members to enjoy a drag queen and king storytelling corner, face painting and show-stopping dance numbers by Pickle Drag Queen, Pandora Boxx and Johnny Gentleman.

The city of Santa Monica is dedicated to increasing visibility and understanding of the broad spectrum of gender identities and experiences within the LGBTQ+ community. The city celebrates Pride with the month-long lighting of City Hall in rainbow colors and a series of educational, uplifting events during the month of June. Community events include the city’s Pride Proclamation on May 28; an AIDS LifeCycle Finish Line Festival on June 8; Rainbow Family Storytime at the Santa Monica Public Library on June 11; Family Pride Drag Queen Storytime with Pickle on June 14; Pride Sunset Swim at the Annenberg Community Beach House on June 21; and much more.

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Tati Simonian
Public Information Officer


Arts, Culture & Fun


City Manager's Office