Santa Monica City Council adopts five-year plan for Big Blue Bus service enhancements

July 10, 2024 9:09 AM

SANTA MONICA, Calif. (July 10, 2024) — At its July 9 meeting, the Santa Monica City Council adopted Brighter Blue, a five-year plan to improve Big Blue Bus service by providing riders with fast, sustainable and reliable access to jobs, healthcare, education and other essential services, and providing a world-class transit experience for major events, including the 2026 FIFA World Cup and 2028 Summer Olympics.
Brighter Blue was developed in response to post-pandemic travel behavior changes and a rapidly growing regional rail network. Informed by a comprehensive analysis of Big Blue Bus’s current services and an extensive 18-month community and stakeholder outreach effort, riders can anticipate the following service enhancements under Brighter Blue:

“We are thrilled that City Council has approved the Department of Transportation's Brighter Blue plan. Over the next five years, these enhancements will significantly elevate the experience for Big Blue Bus riders, drivers, and the broader Santa Monica and West Los Angeles community,” Santa Monica Department of Transportation Director Anuj Gupta said. “While travel patterns have changed post-pandemic, the fundamentals of high-quality transit remain the same. Service needs to be fast, frequent, safe, and reliable to serve as an effective transportation mode. Concentrating investments on key high-frequency routes will create a stronger foundation for our overall network, making Big Blue Bus’s service more attractive and convenient, reducing wait times, and providing more flexibility to current and future riders planning their trips.”

Brighter Blue is among several Department of Transportation initiatives that seek to provide an enhanced rider experience:
Implementation of the Brighter Blue service plan advances the City Council’s strategic priorities of Sustainable & Connected and Justice, Equity & Diversity. For detailed information about all the service improvements planned over the next five years, visit

Media Contact

Robert McCall
Community Engagement Administrator


Getting Around, Sustainable and Connected, Transportation Planning, Ways to Get Around


Big Blue Bus