Rose Parade

Santa Monica is going to the 2027 Rose Parade, and there are plenty of ways to be part of it. Help decorate the float, donate roses, or explore exclusive sponsorship opportunities that put your company’s name in the celebration. Join us as we bring Santa Monica to Pasadena on January 1st!

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Contact Us:

(310) 458-8906
roseparade@santamonica.gov

FAQ

Why is Santa Monica participating in the Rose Parade?

The 2027 Rose Parade theme, “Welcome,” is a natural fit for Santa Monica and our welcoming spirit as a destination for visitors from around the world. Participating in the parade is an opportunity to showcase our community, support tourism and the local economy, and bring Santa Monicans together as part of one of Southern California’s most recognized traditions.

Where can I see the design of Santa Monica’s Rose Parade float?

The design for Santa Monica’s 2027 Rose Parade float has been unveiled!

Click here to see the float design.

How can I volunteer to help decorate the float?

Help bring Santa Monica’s Rose Parade float to life! Join the decorating team in Pasadena for a behind-the-scenes opportunity to help prepare the float before it makes its New Year’s Day debut.

Click here for more information on volunteer dates, age requirements and other participation details.

Can I donate to Santa Monica’s Rose Parade float?

Absolutely! Every contribution helps bring Santa Monica’s float to life on New Year’s Day. Donations are made through the Santa Monica Arts Foundation, a 501(c)(3) nonprofit.

Click here to learn more.

What sponsorship opportunities are available?

Several sponsorship levels are available, with benefits ranging from recognition throughout the Rose Parade campaign to select parade experiences, including opportunities to walk alongside or ride on the float. An exclusive opportunity is also available for a sponsor logo on the float itself.

Click here to explore sponsorship opportunities.

How is Santa Monica’s Rose Parade float being funded?

The City has set aside funding to move the float forward, with the goal of covering the cost through sponsorships, donations and other partnerships. The Santa Monica Arts Foundation is leading a fundraising campaign with a goal of raising enough to cover the expenses.

Click here to learn more about how you can help support the float.