Third Street Promenade
Regular Entertainment Zone hours are Friday through Sunday, 11 a.m. to 10 p.m. Explore the zone between Wilshire Boulevard and Broadway.
Explore the Promenade zoneEntertainment Zones
What is an Entertainment Zone?
During approved Entertainment Zone hours, adults 21 and older wearing an official wristband can enjoy alcoholic drinks from participating businesses outdoors within the designated boundaries.
Choose a participating business, check the rules for your location, and keep your drink within the approved area.
Where are the Entertainment Zones?
Event-based zones
Designated areas on Main Street, in Downtown and around the Santa Monica Pier host event-based Entertainment Zones. Each event has its own approved hours and boundaries.
Explore event-based zonesThe Promenade’s regular hours do not apply to every zone. Check the details of the event you plan to attend.
Montana Avenue
Montana Avenue — coming soon
Planned event area: Montana Avenue, between 7th and 17th streets. Check the event-based program page for upcoming event details and approved hours.
Check Montana Avenue updatesHow can my business participate?
On the Promenade
Bring your business into the Promenade experience. Explore the enrollment steps, then connect with our Entertainment Zone team to get started.
See Promenade business enrollmentPlanning an event?
Help bring your business district to life with an Entertainment Zone event. Review the event-based program and your location’s management plan, then contact our team about the required approvals.
Review event-based management plansGet help with your next step
Have a question about participation or your location? Email the Entertainment Zone team.
Frequently asked questions
Are Entertainment Zones open every day?
No. The Third Street Promenade has regular Entertainment Zone hours Friday through Sunday, 11 a.m. to 10 p.m. Event-based zones operate only during approved events. Check the hours and boundaries for your location.
Can I bring alcohol from home or any business?
No. Alcoholic drinks must come from a participating business during approved zone hours. Keep your drink within the approved area and follow that location’s rules.
Who can enjoy alcoholic drinks in an Entertainment Zone?
Adults 21 and older wearing an official Entertainment Zone wristband can enjoy alcoholic drinks from participating businesses during approved hours.
Where can I take my drink?
Keep your alcoholic drink within your zone’s approved boundaries. Check the map and rules for the location you plan to visit.
Find event-based zone maps and rulesWho can help my business participate?
Our Entertainment Zone team can help you understand the next steps for your location. Tell us where your business is and whether you’re interested in the Promenade program or an event-based zone.
Email the Entertainment Zone team