Golden Hour World Cup Gathering

Golden Hour on the Third Street Promenade transforms the Promenade into a vibrant, pedestrian-focused gathering space during World Cup season. Running from Broadway to Wilshire, the experience builds from afternoon energy into an evening social atmosphere. 

Designed to complement Pier-based match viewing, Golden Hour focuses on pre- and post-match gathering rather than live broadcast, creating an inclusive and welcoming environment for residents, visitors, and families. All ages are welcome at this free public event.