When
Friday through Sunday
11 a.m. to 10 p.m.
Business and special-event hours may vary.
Entertainment Zone at the Third Street Promenade
All Santa Monica Entertainment Zones
THIRD STREET PROMENADE
Visit the Third Street Promenade Entertainment Zone
Explore the Promenade and enjoy the Entertainment Zone during its regular weekend hours. Families and visitors of all ages are welcome; alcohol participation is for adults 21 and older.
Hours and location
Where
Third Street Promenade, between Wilshire Boulevard and Broadway—the 1200–1400 blocks.
Keep alcoholic drinks within the zone’s boundaries.
Rules for alcoholic drinks
- Keep your official Entertainment Zone wristband on whenever you have an alcoholic drink in the zone.
- Buy your drink from a participating business; outside alcohol is not permitted.
- To-go alcoholic drinks must be served in containers made from neither glass nor metal.
- Finish your alcoholic drink before entering another restaurant, bar or shop.
- Keep your alcoholic drink within the Entertainment Zone boundaries.
Alcohol participation is limited to adults 21 and older during approved hours.
Read the full Promenade rulesHow businesses can participate
Be part of the Promenade experience. Explore how your business can participate, then connect with our Entertainment Zone team to take the next step.
Enrollment includes required alcohol approvals, ABC notification, training, a City participation packet and official wristbands. Questions? Email ezsm@santamonica.gov.
Frequently asked questions
Can I visit if I’m not drinking alcohol?
Yes! Families and visitors of all ages are welcome to explore the Promenade. Only adults 21 and older may participate in the Entertainment Zone’s alcohol program.
Can I bring my own alcohol?
No. Buy alcoholic drinks from a participating business.
Can I shop with my drink?
Finish your alcoholic drink before entering another restaurant, bar or shop.
Are there other Entertainment Zones?
Yes. Explore the citywide overview to learn about event-based zones and their approved locations.
How do I report a concern?
For emergencies, call 911. For other concerns, use the Entertainment Zone reporting guide.