Santa Monica Gears Up for 2020 Census to Ensure a Complete Count

City joins with community partners to encourage full participation in once-a-decade count

February 25, 2020 4:30 PM

Santa Monica Gears Up for 2020 Census to Ensure a Complete Count

SANTA MONICA, Calif. – Beginning March 12, 2020, the U.S. Census Bureau will begin mailing correspondence to all households to direct individuals to respond to the 2020 Census. The City of Santa Monica is partnering with a network of community leaders to ensure that everyone in our community is counted in the Census, in order to secure critical federal funding and fair representation for the state in Congress. City staff will present a City Manager’s report on the City’s Census outreach efforts to City Council at tonight’s meeting, February 25.

City staff have launched a number of outreach and engagement efforts to date, including the creation of a Santa Monica Complete Count Committee with more than 25 community leaders volunteering their time to promote the Census, partnerships with the City of Los Angeles and Long Beach, and development of two social media toolkits.

“An accurate count ensures our community receives adequate federal funding and determines California’s allocation of seats in the U.S House of Representatives,” said Deputy City Manager Anuj Gupta. “The City’s outreach efforts are focused on reminding our community that participating in the Census is safe, there is no citizenship question, and the Census Bureau does not share information with any Federal, State, or local agency.”

Here are upcoming Census dates:

  • March 12-20: Invitations mailed to households​
  • March 16-24: Reminder letters mailed​
  • March 26-April 3: Reminder postcards mailed​
  • April 1: National Census Day!
  • April 8-16: Paper copy of census mailed​
  • April 20-27: Final reminder postcards mailed​

Phone or in-person follow up begins in May

Recently, the U.S. Census Bureau and American Library Association produced a public service announcement featuring the City’s Main and Pico Branch libraries, along with principal librarian Cecilia Tovar.​ 

To learn more about the City’s efforts and how you can volunteer for Census please visit:

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